Advisor/Executive Director- Business Planning

• Strategic role

Develop strategies to increase the Railways share in the
transportation needs of various sectors of economy including
bulk and non bulk goods traffic and passengers.
Develop strategies to improve Railways infrastructure and
explore new revenue streams to improve financial
performance of Railways.
Present Business development plans and initiatives to
appropriate forums including Federal Minister for Railways,
MOR and Railway Board for review and approval.
Provide strategic Marketing consultation to Senior
Management and developing partnership in all areas of the
organization.
Review organizational structure in view of changes in
business direction, new technology implications,
organizational business strategy etc. to drive efficiency.
Stay abreast with the latest advancements in market growth
models/frameworks globally and implement the best
business management practices.

• Planning & Business Development role

Develop and implement plans to enable Pakistan Railways to
operate commercially and compete for customers and
revenue with other transport modes and services.
Prepare and regularly update Pakistan Railways business
plan based on existing and new requirements and keeping in
view the perspective of ML 1 Project.
Develop and implement both short term and long term goals
for Marketing and business growth.
Spearhead team in conducting detailed investment analysis,
value addition, business planning and various commercial
prospects and growth projects.
Execute strategies to capitalize on consumer trends and
opportunities; initiate corrective action to rectify consumer
issues.
Develop and manage annual business development and
marketing budget; define control mechanism for timely
identification and rectification of anomalies.
Ensure consistent brand presence in market and strengthen
brand equity; monitor execution of overall promotional
activities and define rewards for dealers on accomplishment
of defined targets.

• Building Strategic Alliance

Boost up Pakistan Railways performance through building
strategic alliances with private and public sector participation
of reputable local and international financiers, original
equipment Manufactures, and specialized service providers.
Lead the implementation of business development plans,
policies, and strategies by proactively engaging all other
stakeholders within and outside ministry of Railways.

• Marketing and Business Development

Analyze current and potential market opportunities and
challenges and propose corrective action plan to ensure
seamless execution of strategy; identify obstacles and
opportunities for marketing related projects and devise
contingency plans as required.
Review and approve proposals for new products; analyze
product mix and negotiate product launch possibilities.
Develop new products in consultation with concerned
stakeholders; launch and execute strategies for new products;
coordinate with relevant parties; test new products in line
with performance and consumer matrix.
Review and analyze product performance (new and existing)
in market against strategic plans and measure effectiveness.
Supervise team and provide guidelines for comparative
analysis of product data to determine product positioning
and pricing with team from comparison analysis.
Set sales goals, quotas, and sales management meetings to
ensure success of Marketing initiatives.
Participate in facility inspections alongside the General
Managers and Marketing Managers to ensure compliance
with defined SOPs and business growth requirements.

• Market Intelligence and Forecasting

Direct market research activities for market and consumer
behavior analysis; review market dynamics and trend
analysis shared by the team; lead market research on
feasibility of business growth initiatives / plans.
Share feedback &; brief team about market research findings
&; brainstorm for actionable items; check teams forecasting in
comparison to planed & actual forecasts; seek clarifications

• Supervisory role

Liaise with the Divisional Superintendents, Principal Officers
and other government departments related to planning and
development matters of Pakistan Railways.
Build a team of qualified and motivated professionals in
Business Development Directorate of Pakistan Railways and
Develop SMART goals and objectives for team member.
Delegate responsibilities to subordinates and create a sense of
urgency; manage performance of direct reports through
objective setting, continuous support, feedback and formal
appraisal; ensure parity among subordinates with regard to
learning and growth opportunities; identify and develop
suitable successors for critical positions.
Interact with HR for recruitment of new talent; identify
training and development requirements of subordinates to
take future roles in coordination with HR; drive employee
engagement with support of HR and functional managers.
Handle administrative issues such as conflict management,
grievances handling and disciplinary issues in coordination
with HR, creating the need for empathy when necessary.
Any other task and assignment entrusted by Secretary
Railways or CEO/Sr. GM.
Ph.D in relevant subject(s) from HEC recognized university
with 07 years professional experience in the relevant field
OR
Masters in relevant subject(s)(such as MBA / CA/ M.Com,
etc.) from HEC recognized university with 09 years
experience in relevant field.

Job Location: All over the Pakistan, preferably Islamabad